If you work for a charitable organization or are trying to raise money for a cause you care about, fundraising will probably be all too familiar to you by now. If you’re in a fundraising rut and are looking to boost your income by changing up your money-making efforts, here are four techniques to try that could get some extra cash flowing:
Improve Your Online Presence
The best way to get traction for a business or social issue of any kind is to boost your online presence. The most effective ways to do this are to create a website and to use social media accounts.
Make a Website
A website should be the first port of call for any and all promotional materials. It should describe what you’re raising money for, why it’s important, and how people can donate.
The monthly costs of running a website are small, and if you do it right, you could drive traffic to the site and see a huge increase in donations.
Use Social Media
Social media is also an essential tool for any business. Creating and utilizing social media accounts is a free way to get people talking about your cause.
Post interesting and engaging content that will get followers, then encourage those followers to get involved with your cause and donate their money.
Use a Professional Writer
Once you have a website up and running and a couple of active social media accounts, consider using a professional writer to write all your online content.
Writers know how to write convincingly and persuasively and will tug on your readers’ heartstrings to get them to open up their wallets!
Volunteer writers and editors are often available in exchange for experience and a byline on your site, so this is a great option if you don’t want to spend money. However, you’ve got to spend money to make money, so paying someone now and then might get you a higher quality of content and more donations in the long run.
People are more likely to donate their hard-earned cash if they’re getting something in return. This could be something small, like a printed tote bag or a candy bar with your logo on it, or it could be something more personal.
Consider using fundraising bricks with laser engraving to encourage people to donate. They’ll swap their cash for a brick engraved with their name or a message that will appear in the building or premises of your cause.
Seek Company Sponsorship
A way to earn big money for your cause is to ask a company you like to sponsor you. Sponsorship allows companies to meet their corporate social responsibility (CSR) targets—basically, doing something nice is a great way for companies to get good publicity, so if you find a company or business that’s looking for a PR boost, ask them to donate money to you in exchange for their company name on your website or merchandise.
Raising money for a cause can become a drag, even if it’s something you’re passionate about. There are only so many bake sales you can put on before you start to get disheartened, so try some of these new fundraising techniques to see if you can raise money more effectively.