How Busy Real Estate Moms Can Increase Productivity

Working from home with a toddler or two can be challenging. There are so many responsibilities to juggle on a day-to-day basis. As a working mom, you must also keep your job in mind and set some time aside for working. It’s not as easy, but there are ways to increase productivity in less time. 

Moms who work in real estate must manage their time efficiently, especially if they have kids at home to take care of while they perform an outside job. Suppose you’re also a working mom trying to balance all these responsibilities simultaneously. 

In that case, the following tips will be helpful when it comes to increasing productivity and streamlining tasks so that you can get as much done in less time.

Focus on Only the Highest-Priority Tasks

As a real estate agent, you often feel the urge to multitask and get as much done in one day. This is a familiar feeling for many working professionals, but it’s not always the best idea. Instead, it would be best to focus on only the highest-priority tasks during each period you have set aside for working. 

Get as much done during that limited time to leave work feeling accomplished, knowing you’ve done all you can for the day. The 80/20 rule is a great concept to follow when you feel like you cannot get everything done. In this case, you want to focus on the 20% of tasks that provide 80% of your results.

For example, your priority may be getting more showings, but you have many other things on your plate. Use this rule to focus on one or two items that can make the most significant impact. Another example is focusing on the tasks that provide the most income, such as listings and showings. 

It may be beneficial to focus on listing showings more than getting new leads if that is what is making you money. By working on only the most critical tasks, you’ll be able to get more done in less time without feeling overworked.

Delegate as Much as Possible

Real estate is a team sport. If you struggle with knowing how to manage your time and get everything done, you may want to consider delegating as many tasks as possible. By delegating tasks to other people, you can also free up time in your schedule to focus on other tasks that will provide more long-term value.

If you can find a Transaction Coordinator (TC) or an In-House Solutions (ISA) company, you should consider hiring one for your business. The TC will manage your business’s paperwork and administrative tasks, allowing you to spend your time prospecting, showing, and closing deals. 

Business development is essential to your success as a real estate agent. An ISA company can also help with your business’s administrative work. Depending on the services they provide, these companies can help with tasks such as prospecting, lead management, billing, and more. 

Overall, hiring a TC or ISA can help you increase your productivity and free up your time to do the things that will help you grow your business.

Use Automation

Automate as many tasks as possible in your business. For example, set up Google Calendar to send people reminders about their appointments and an email auto responder for emails you receive. Another example of automation is creating forms for your business that don’t need to be manually filled out by you every time. 

Be sure to create templates for contracts, listings, and other essential documents so that they don’t have to be created from scratch each time. Automating these tasks will help you save time and focus more on what’s important. 

Also, automate your email marketing by scheduling your emails to send to clients regularly, such as once a week. This way, you’ll always have a prewritten email sequence so you can quickly send emails to prospective clients and follow up with them if they don’t respond immediately. 

Automating your prospecting will save you time and help you reach more people while freeing you up to do other important tasks.

Work in Defined Time Periods and Stick to Them

Real estate agents with children at home sometimes feel pressured to work for as many hours as possible. This can cause you to try to do too much and either get burned out or make poor decisions. Instead, try to work in defined periods and stick to them. 

For example, if you have young kids, it’s best to work between 9 am and 2 pm. You’ll be less stressed and able to think more clearly if you’re working during set hours, and you won’t feel pressured to work as many hours as possible. You’re just working within a specified period each day and trying to get as much done as possible.

Add Buyer’s Agents

If you’re listing a property for sale, you want to get as many buyer’s agents to view the property as possible. Buyer’s agents are people who are working for real estate clients. The more buyer’s agents view the property; the more likely a buyer’s agent will find a client who wants to buy the home. 

That way, you don’t have to be the one showing buyers all the properties. This will reduce your time on the file and help you concentrate on other things.


We hope these tips have aided you to increase productivity and streamlining tasks so that you can get more done in less time. Working from home can be challenging and easy for a mom to get overwhelmed with all her responsibilities, but these tips can help you stay organized and focused on what’s most important.

Stay on top of your daily tasks, and don’t let your to-do list pile up. Real estate agents who have children at home must learn to manage their time efficiently to increase productivity.

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