Where to start as a woman in business

Women face many obstacles in the business world. However, an increasing number of women are launching their own start-up companies and making their own business rules. From graphic design freelancers to boutique shop owners, women are entering every industry with a bang. In fact, from 2017 to 2018, women started a whopping 1,800 businesses each day. 

If you are considering setting up your own business, there are a few things you need to bear in mind. 


You need an idea

Before you can get into your business’s logistics, you need a unique idea that will make you money. The best companies provide a product or service that people need right now. For example, nail salons adapted to the pandemic by launching at-home acrylic nail kits for their customers.

Choose an idea that you are passionate about as, after all, you will spend a lot of time contemplating this topic. If you are struggling to find a specific idea, start by choosing what type of business you want to create—for example, personal service providers, educational services, freelance work, tech services etc. 


Invest your time sustainably

Work on a business idea that excites you and motivates you to learn more about your chosen industry. You are going to be spending a lot of time researching this topic. In the beginning, new start-ups can be extremely demanding of your time and money. While it is essential to work hard at your new business venture, you also need to work smartly and sustainably. Take some time off to reflect on your mistakes and allow your creativity to re-energise. 



Do not underestimate the importance of digital marketing and networking. Take an online class in entrepreneurship, learn about social media marketing, and stay updated with new digital trends. Go back to university if you need an individual qualification or specific skills to fulfil your business dreams. Networking can help you build relationships with other businesswomen and learn from each other.



A woman holding money in her hands.

At the end of the day, business is all about money. You need financial reserves to live on while you get your business up and running. You also need money to invest in resources, equipment, and new staff hires. Consider staying at your full-time job while you work out the initial kinks of your new business. Cash reserves and savings often only last for a couple of months. It would help if you had a plan on how you will pay for things in your business and personal life. 


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